Project managing end-to-end delivery of eLearning projects using the ADDIE model within an organisation, and with experience of managing projects in my self-employment role, gives me a wider experience of getting projects to work. Currently studying for the APM Project Management Qualification (PMQ), and also The Complete Agile Project Manager with the Project Management Institute.
Innovation – bringing in a new product offering
Challenge
When I joined my current company there was an under-utilised LMS that was incomplete in its set up. The organisation only offered live courses and events, which meant that learners missed out due to timezones, availability and price. We also had a huge amount of content that was not available to our members. I could see the potential to reach a vast number of learners worldwide and use assets that were hidden and gathering dust.
Actions
So I set about researching what the members wanted, how they wanted it, proposing projects to the senior management, and presenting business cases to the Trustees and other stakeholders. I worked with freelancers and contractors to deploy the proposed products, doing some illustration and development work to get the project started before the budget arrived. The fully interactive online learning courses that we developed made use of the assets we had, but added value to them such that they are engaging and comply with best instructional design practice to support an online learner, and yet can be developed at speed with limited resources.
In order to deploy this product line, I had to redevelop the LMS to deliver a wide range of products, implement the integration of e-commerce into the platform, which could populate the correct price from 6 different price options, and develop the API for improved integrations with the CRM to offer targeted content to learners, and the correct price.
Results
Good quality learning is now available to medical practitioners anywhere in the world, at any time, regardless of time-zones and availability. Introducing a whole new educational offering of self-study digital online learning into the organisation, reaching learners over 100 countries in the first months of release and a huge increase in the number of learners able to access courses, as well as access to new demographics. It was very rewarding to see the impact I had made on global access to medical education, as well as a tangible impact on the income generation capacity of our education offer.
What next?
Development of the Advanced Training Curriculum for online education, with a Subcommittee and Working Group of 30 international medical world experts. This involved motivating all stakeholders to work with us to create and curate the content for these online courses, and bringing together a wide range of views and ideas in order to narrow these down to something specific that we could deliver.
By deploying an already popular on-demand version of our key event on the LMS, I gained a 6 fold increase in the traffic to the Learning Academy, resulting in these courses already selling before the curriculum is complete, despite not yet even having the marketing launch.