I have worked in digital learning throughout my career, from early interactive multimedia and pharmaceutical training to global medical education and enterprise learning. My work combines instructional design, visual communication and media production, with an increasing focus on digital learning strategy and AI-enabled production workflows.
JLL — Enterprise Learning & AI-enabled Production
As an L&D Instructional Designer at JLL, I design and deliver enterprise learning solutions across the ADDIE lifecycle; consulting with stakeholders, designing and developing content, to make clear, learner friendly, scalable digital learning experiences for the Global Team.
I have also been an early adopter of AI-enabled production workflows, experimenting with tools including JLL GPT, Synthesia and Adobe Firefly. These workflows have reduced content development time by up to 60%, while maintaining a focus on quality, accessibility and learner experience. I also support colleagues in the practical and responsible adoption of AI within L&D.
ISUOG — Building a Global Digital Learning Programme
As LMS & Digital Learning Manager at the International Society of Ultrasound in Obstetrics and Gynecology (ISUOG), I led the development of the organisation’s first global eLearning portfolio, combining learning design, technology implementation, project management and hands-on content production.
Online ‘Basic Training’ and ‘Advanced Training’ curriculum
One of the key projects was transforming ISUOG’s Basic Training programme from a 30-hour instructor-led training into a fully interactive online self-study curriculum. Moving online created opportunities to rethink the learning rather than simply reproduce the classroom course. For example, large libraries of clinical ultrasound images allowed learners to practise recognising fetal anatomy and distinguishing normal from abnormal images through repeated examples. Previously, Basic Training could be delivered in person in only around five countries each year. Within the first few months of launching online, the programme was being accessed in more than 100 countries and had reached more than four times the previous annual number of learners.
Alongside Basic Training, I lead and designed the architecture for a completely new multi-course Advanced Training curriculum, coordinating an international faculty of 20+ clinical experts. With a small team we produced interactive learning, delivering 33 online modules (over 200 hrs of content), managed CME accreditation, I also made the explainer videos and medical illustrations.
I also implemented the LMS and ecommerce model, enabling courses to generate income while supporting ISUOG’s charitable aims through automated subsidised pricing for learners in lower-resource countries.
Radical Departures — Interactive Pharmaceutical Learning
At Radical Departures I designed and produced interactive multimedia learning for pharmaceutical clients including AstraZeneca and Novartis, working with medical writers to turn complex subjects into engaging training for sales and specialist teams. Topics included oncology, cardiovascular disease and fungal infections, as well as sales presentations and induction training.
At a time when internet speeds made media-rich online learning impractical, we delivered interactive programmes on CD-ROM. Rather than reproducing the large printed training manuals they replaced, we used video, imagery, interaction, storytelling and gamification to encourage exploration and improve engagement.
The technology has changed enormously since then, but many of the underlying instructional design challenges remain remarkably familiar: making complex information understandable, encourage people to engage with it, and use technology where it genuinely improves the learning experience.
Instinct Media Ltd — selected projects
Taecanet tool for teachers: a resource to support teachers. This was delivered on CD ROM and installed onto teachers’ laptops, which then allowed for regular updates to be installed. Using this method allowed for a program of media rich content, in particular video training and tracking that would not have been possible online at the time.
Patent Office induction training: to improve induction training. Previously there was often a long waiting time for new employees to get their in-person induction training, which meant productivity and commitment was low at the start of their employment journey. I designed and developed this to celebrate the brand identity, be fun to do on your own, and have the personal touch of hand drawn illustrations and storytelling to increase the completion rates and enjoyment of new staff learners.
